Content Design | Content Strategy

Case studies

Groupon fine print

Summary
Customer-critical information wasn’t efficiently surfaced, leading to a crop of CX problems.

Objective
Take a customer-first approach to restructure content and make the purchase journey more transparent.

Groupon editorial style

Summary
Groupon’s robust Editorial guidelines needed two things: a new home, and a correlation to customer service data.

Objective
Consolidate, refine, and scale guidelines to create a single source of truth.

Groupon redemption

Summary
Product and receipt pages didn't tell customers how to redeem their Groupon.

Objective
Educate customers with pre-purchase and post-purchase content.

Writing samples

Groupon gamification

Summary
A wheel-of-fortune type game that gives discounts that expire within a day.

Objective
Incentivize customers to visit Groupon daily.

Groupon permissions

Summary
Request that customers enable notifications and location sharing.

Objective
Notify customers if they’re near a merchant that’s offering deals and make redemption a seamless experience

Other writing samples

Summary
Groupon deals and articles, album overviews, Taste of Home articles