Content Design | Content Strategy
Case studies
Groupon fine print
Summary
Customer-critical information wasn’t efficiently surfaced, leading to a crop of CX problems.
Objective
Take a customer-first approach to restructure content and make the purchase journey more transparent.
Groupon editorial style
Summary
Groupon’s robust Editorial guidelines needed two things: a new home, and a correlation to customer service data.
Objective
Consolidate, refine, and scale guidelines to create a single source of truth.
Groupon redemption
Summary
Product and receipt pages didn't tell customers how to redeem their Groupon.
Objective
Educate customers with pre-purchase and post-purchase content.
Writing samples
Groupon gamification
Summary
A wheel-of-fortune type game that gives discounts that expire within a day.
Objective
Incentivize customers to visit Groupon daily.
Groupon permissions
Summary
Request that customers enable notifications and location sharing.
Objective
Notify customers if they’re near a merchant that’s offering deals and make redemption a seamless experience
Other writing samples
Summary
Groupon deals and articles, album overviews, Taste of Home articles